Netflix cell app redesign will supply ‘deeper integration’ of vertical video

After testing the characteristic for the final six months or so, Netflix mentioned it should deliver vertical movies to its cell app someday later in 2026, TechCrunch reported. To this point, the characteristic has been used to indicate clips selling Netflix movies and TV exhibits, letting you swipe to maneuver to the subsequent one à la TikTok or YouTube Shorts.

Going ahead, although, it might additionally function a promotion software for brand spanking new varieties of applications. “You may think about us bringing extra clips based mostly on new content material sorts, like video podcasts,” co-CEO Greg Peters mentioned in an earnings call.

That was one other topic of debate, as Netflix is taking up YouTube with new video podcasts. The corporate debuted the primary of these originals last week, together with exhibits from sports activities commentator Michael Irvin and comic Peter Davidson. It’s additionally providing internet hosting content material just like the Invoice Simmons Podcast and different exhibits from The Ringer.

Regardless of growing competitors from YouTube and different social media networks, Netflix is doing all proper. In 2025, the corporate noticed $45.2 billion income together with $1.5 billion in advert {dollars} from its decrease tier subscriptions. The streamer counted 325 million paid subscribers around the globe on the finish of final yr.