Siri’s Gemini improve makes me much more excited for the following Apple TV

All the best way again at WWDC 2024, Apple unveiled Apple Intelligence and rolled it out later that fall with iOS 18.1. However one main function was notably lacking at launch: the upgraded Siri powered by Apple Intelligence — the identical Siri Apple had spent a lot time displaying off through the occasion.

This new Siri is designed to know your private context and take actions in your telephone for you, like pulling up a selected picture you requested for. Briefly, it was pitched as a much more conversational and helpful model of Siri. In early 2025, Apple introduced it was delaying the improve, and at WWDC 2025, it confirmed the brand new Siri would arrive in 2026.

Quick-forward to now, and Apple has lastly shared thrilling particulars about its new Siri and what’s in retailer for the long run. In a press release to CNBC, Apple confirmed that its upgraded, personalised Siri will likely be powered by Google’s Gemini fashions and can launch later this 12 months.

“Apple and Google have entered right into a multi-year collaboration below which the following technology of Apple Basis Fashions will likely be primarily based on Google’s Gemini fashions and cloud know-how.” Apple and Google stated in a joint statement. “These fashions will assist energy future Apple Intelligence options, together with a extra personalised Siri coming this 12 months.”

What this might imply for the way forward for Apple TV

The following Apple TV is rumored to assist Apple Intelligence, alongside the brand new Siri

Personally, I am actually glad to lastly hear one thing official about Apple’s upgraded Siri. And whereas I am enthusiastic about what this implies for Siri on the iPhone, iPad, and Mac, one of many first issues that crossed my thoughts after I learn the information was what it may imply for Apple TV’s future.

Google rolled out Gemini for Google TV final 12 months, with good TVs working Google TV — together with the Google TV Streamer — receiving an replace that changed the outdated Google Assistant with Gemini. That Gemini improve unlocked new options, like asking your TV for personalised film and TV present suggestions, getting a abstract of the final season of a present you watched, and even asking about present tendencies, corresponding to, “What’s the brand new hospital drama everybody’s speaking about?”

Notably, Apple hasn’t launched a brand new Apple TV since 2022. And whereas a new model was closely rumored for final 12 months, it by no means materialized. In November, Bloomberg’s Mark Gurman reported that the following Apple TV “should not be far off,” including that it is anticipated to assist showcase the brand new Siri and Apple Intelligence options deliberate for 2026.

With Siri now confirmed to be powered by Google’s Gemini fashions — which have already confirmed themselves succesful on Google TV — I can not assist however ponder whether Siri/Apple Intelligence on a brand new Apple TV may ship the same stage of help. The present-generation Apple TV would not assist Apple Intelligence in any respect, however the subsequent mannequin is rumored to be powered by Apple’s A17 Bionic chip, which might lastly allow assist for it.

The time for Apple to behave is now

Its opponents within the TV house are already forward

At this level, all of Apple’s main opponents within the TV house have already stepped up their AI efforts. Amazon has Alexa+ on Hearth TV, Roku has been including extra AI-driven options, and Google has Gemini on Google TV, as I discussed. On condition that, it could make sense to me that Apple ought to now use the instruments it has to do the identical, particularly since its Apple Basis Fashions are actually constructing on Google’s Gemini fashions and cloud know-how.

Apple and Google’s joint assertion says Gemini “will assist energy future Apple Intelligence options, together with a extra personalised Siri,” so it is totally doable that the following Apple TV may launch with the upgraded Siri proper out of the gate. And additional down the highway, Apple may roll out further options just like what Gemini already affords on Google TV — like utilizing Siri to vary TV settings — one thing Google just announced for Google TV with Gemini at CES 2026. In fact, all that is purely hypothesis on my half, nevertheless it’s laborious to not marvel what Apple Intelligence powered by Google Gemini fashions may imply for Apple TV, and with the next-generation Apple TV reportedly across the nook, it is an thrilling time to be an Apple TV fan.

General, I believe Apple’s AI efforts will likely be stronger due to its take care of Google to make use of Gemini fashions, and hopefully it will result in many thrilling enhancements not just for the iPhone, iPad, and Mac but additionally for the brand new Apple TV that’s inevitably coming. The upgraded model of Siri is rumored to launch with iOS 26.4 this spring, so hopefully the wait to be taught extra will not be an excessive amount of longer.