The iPhone Air is not promoting effectively up to now

In a approach, the iPhone Air is essentially the most radical departure for Apple since 2017’s iPhone X. Not a lot as a result of it has a novel type issue; quite, it is as a result of it is the primary time because the X that Apple has bought a non-budget iPhone that is not only a minor variation of one other one. The iPhone XR I owned was a scaled-back model of the iPhone XS — likewise, the iPhone 13 could have shipped in Mini, Professional, and Professional Max variations, however the principle issues separating them had been cameras, efficiency, display measurement, and refresh charges. On the surface, you most likely would not be capable of inform the distinction between a 13 and 13 Professional besides for his or her lenses.

The phrase from Morgan Stanley analyst Erik Woodring (through MacRumors), although, is that the Air gambit might not be paying off. Whereas demand for the iPhone 17 lineup is reportedly sturdy, and will even see a manufacturing enhance, the Air has up to now confronted “relative weak spot,” as Woodring places it. That is a imprecise declare, and gross sales may at all times flip round — however anyway you slice it, it is most likely not what Apple wished to listen to, not when it spent a lot of its September 9 occasion singing the Air’s praises.

Frankly, I hope Air gross sales proceed on a downward trajectory. You may most likely guess the the reason why, nevertheless it’s price elaborating on them, and whether or not we’ll see a follow-up Air in 2026.

The iPhone Air is a nasty deal

Sending a message to Apple

Lately, I bought into hassle in a web based feedback part by claiming that folks “ought to” purchase the iPhone 17 as a substitute of an Air, as a result of the Air is an inherently worse product. As anticipated, some individuals rushed to the Air’s protection, arguing that thinness and lightness may be price as a lot as any function. From there, issues rapidly took a flip. A couple of individuals insisted that I had no proper to say what different individuals ought to worth; one particular person even argued I used to be “dictating” what individuals should purchase, as if I had been placing a gun to somebody’s head on the Apple Retailer.

To make my place clearer, I will say upfront that I am impressed by the Air as a bit of engineering. Regardless of it being so skinny, it is remarkably powerful, to the purpose that testers have wanted industrial gear to get it to bend or break. And as Apple was desirous to level out throughout its announcement, a lot of the “guts” of the telephone — corresponding to its processor and storage — are all stuffed into the digital camera bump (AKA plateau). Many of the body is devoted to its lithium-ion battery, and that is no imply feat.

Let’s get this straight although: excessive thinness and lightness are usually not that significant in 2025. Whereas the Air may be nice to carry, I can not bear in mind the final time I heard anybody, anyplace significantly complain in regards to the measurement or weight of a smartphone that wasn’t deliberately outsized, just like the iPhone 17 Professional Max or the Samsung Galaxy S25 Extremely. That is as a result of smartphones have been each skinny and light-weight for a really very long time. Even the heaviest iPhones ever, the 13 Professional Max and 14 Professional Max, weighed simply 8.47 ounces (240 grams) every. The Air could also be noticeably lighter at 5.82 ounces (165 grams), however nobody is struggling to carry up a Professional Max until they have better considerations at work.

Larger fashions could also be more durable to stuff right into a pocket, however that is owing to display measurement greater than thickness — which the Air does not clear up. The product has a 6.5-inch show, larger than the 6.3-inch one on the iPhone 17. Apple does not even depend the Air’s digital camera bump when it measures thickness, both. At that a part of the gadget, it is about 11.32mm — just under the 11.4mm of the iPhone 17’s bump. If you cannot get a 17 in your pocket, likelihood is the Air shall be simply as unhealthy, if not worse.

All this could be irrelevant if it weren’t for the Air’s digital camera tech, battery life, and pricing. Not like the 17, there is not any secondary ultra-wide digital camera. You may’t shoot macro photographs, not to mention tight group portraits or large vistas. Battery life, in the meantime, is sufficient, however nonetheless decrease than that of each different iPhone within the fall 2025 catalog. So actually, you are paying $200 greater than a 17 for one thing that shall be more durable to stay with. You do get a sooner A19 Professional processor, however even that has one much less GPU core than the identical chip within the iPhone 17 Professional.

Sure, then, the iPhone Air is a nasty deal. And if it one way or the other proves widespread in the long term, it’ll ship the improper message to Apple — which you can cost individuals extra for much less and get away with it.

Is there a future for the iPhone Air?

Reply hazy, strive once more

Until the present mannequin is a catastrophic failure, I believe it is secure to count on an iPhone Air 2 in 2026. Apple has clearly invested a whole lot of money and time into the underlying expertise, and it is uncommon for the corporate to place that form of effort right into a one-off product. Bear in mind, we bought two generations of iPhone mini regardless of weak gross sales.

The true query mark is 2027. If the Air 1 continues to get a lukewarm response, and/or the Air 2 does not blow anybody out of the water, I may simply see Apple pulling the plug on an Air 3. Certainly, which may not be within the playing cards anyway — it is apparent that Apple’s final purpose is laying the groundwork not only for a foldable iPhone, however for thinner type elements basically as soon as fewer compromises are obligatory. I am betting that the iPhone 19 (or no matter it is known as) will look just like the Air, however embrace triple cameras, contemplating that Apple’s rivals are already making telephotos normal on their base {hardware}.

For the Air 2 to be a success, Apple has two choices, as I see it. The primary is to offer it modest upgrades over the Air 1, however dramatically decrease the worth, making it not less than $100 cheaper than the iPhone 18. The opposite is to carry onto the present price ticket, however carry digital camera and battery specs as much as snuff. The truth is, if Apple had been to change to silicon-carbon (Si-C) battery tech, the Air 2’s runtime may probably crush that of the 18 with none enhance in thickness. After all, the 18 would nonetheless reign supreme if it switched to Si-C as effectively. I am conserving my ear to the bottom for rumors on this one.