X can be launching Bluesky-like starter packs

X is rolling out a new feature known as “Starterpacks” to all customers within the coming weeks, the corporate’s head of product has introduced. It’s made up of compilations of accounts new customers can observe based mostly on their pursuits. If that sounds acquainted, it’s as a result of Bluesky launched a very similar feature that’s additionally known as “starter packs” again in 2024. Bluesky permits abnormal customers to curate their very own packs so long as every one doesn’t exceed 50 accounts. They will then share these lists broadly on the platform or straight with new customers through QR code. X, alternatively, compiled and curated its personal lists.

In his announcement, X head of product Nikita Bier mentioned the corporate “scoured the world for the highest posters in each area of interest and nation.” X then compiled them into Starterpacks “to assist new customers discover one of the best accounts — large or small — for his or her pursuits.” Earlier than X introduced its personal tackle the characteristic, different social media companies had already launched their clones of Bluesky’s instrument. Threads’ version, which rolled out in late 2024, places collections of really helpful profiles as solutions within the feeds of latest customers. Mastodon launched its own in 2025, which provides present customers the liberty to decide on whether or not they can or can’t be included within the lists.